On Nostalgia
“Indeed, it will be argued here that nostalgia is a distinctly modern word, an idea dependent on a way of worlding that is distinctive to modernity….” Read more.
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Selling the Human
Did you see Google’s new ad, released not long ago and which is part of their Google India strategy? It’s quite effective. As described on the Google India youtube channel (where you can see a whole...
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“All Words We Choose from a List”
Have you seen this video, deconstructing advertising? A selection of unconnected images and words that creates an impression…, to which you can tie virtually any product, interest, or identity....
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We Already Arrived Yesterday
By now you’ve likely seen the new IKEA commercial for their annual catalog — the one that is a bit of a parody of those smooth Apple product launches to which we’ve all grown so accustomed.If you’ve...
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Why It’s Not “Victor’s Secret”
As I often point out to my Feminist Theory students, there’s a reason why Victoria has a secret, but Victor doesn’t. In other words, there’s a reason why women have “lingerie” and men have...
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It (Wasn’t) The Most Wonderful Time of the Year
I always breathe a sigh of relief when Christmas is over. Don’t get me wrong – I like Christmas carols, watching my kids open gifts, and the smell of Christmas trees, so I’m not a total Scrooge about...
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“Slowly. Slowly. Against the Beat”
Like others who may read this, I’m old enough to remember when toast suddenly popped up when it was done; if the springs were not calibrated properly, then the crisp, warm bread might launch into the...
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“I Was an Orphan. I Grew Up in Pennsylvania…”
Tonight is the series end to Mad Men, the story of the early years of Madison Avenue ad men (and women). When last we saw him, the protagonist, Don, had given away his car to a young scam artist,...
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Words We Choose From a List
In honor of Don Draper’s departure from our TV screens last night I thought I’d share a piece of advertising that makes evident that it’s not the words you use but how you say them. Consider the...
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“But When it Comes to Investing…”
Did you ever see this Prudential ad from a couple years back? It features some fun footage from the Candid Camera TV show, back in 1962. What’s so interesting about the ad is not the basic lesson in...
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Critical Thinking Applications #47
There’s a new commercial playing in these parts, in which a toothpaste company tangentially links their product to enhanced school performance. Take a look. The study on which this claim is based was...
View ArticleClik here to view.
“All Words We Choose from a List”
Have you seen this video, deconstructing advertising? A selection of unconnected images and words that creates an impression…, to which you can tie virtually any product, interest, or identity....
View ArticleClik here to view.
We Already Arrived Yesterday
By now you’ve likely seen the new IKEA commercial for their annual catalog — the one that is a bit of a parody of those smooth Apple product launches to which we’ve all grown so accustomed.If you’ve...
View ArticleClik here to view.
Why It’s Not “Victor’s Secret”
As I often point out to my Feminist Theory students, there’s a reason why Victoria has a secret, but Victor doesn’t. In other words, there’s a reason why women have “lingerie” and men have...
View ArticleClik here to view.
It (Wasn’t) The Most Wonderful Time of the Year
I always breathe a sigh of relief when Christmas is over. Don’t get me wrong – I like Christmas carols, watching my kids open gifts, and the smell of Christmas trees, so I’m not a total Scrooge about...
View ArticleClik here to view.
“Slowly. Slowly. Against the Beat”
Like others who may read this, I’m old enough to remember when toast suddenly popped up when it was done; if the springs were not calibrated properly, then the crisp, warm bread might launch into the...
View ArticleClik here to view.
“I Was an Orphan. I Grew Up in Pennsylvania…”
Tonight is the series end to Mad Men, the story of the early years of Madison Avenue ad men (and women). When last we saw him, the protagonist, Don, had given away his car to a young scam artist,...
View ArticleClik here to view.
Words We Choose From a List
In honor of Don Draper’s departure from our TV screens last night I thought I’d share a piece of advertising that makes evident that it’s not the words you use but how you say them. Consider the...
View ArticleClik here to view.
“But When it Comes to Investing…”
Did you ever see this Prudential ad from a couple years back? It features some fun footage from the Candid Camera TV show, back in 1962. What’s so interesting about the ad is not the basic lesson in...
View ArticleClik here to view.
Critical Thinking Applications #47
There’s a new commercial playing in these parts, in which a toothpaste company tangentially links their product to enhanced school performance. Take a look. The study on which this claim is based was...
View Article